ARRB’s brand new look

The Australian Road Research Board’s International Conference brought industry leaders together to drive positive change and growth in Australia’s transport sector. The event also signified a fresh direction for the research organisation. The Australian Road Research Board’s International Conference brought industry leaders together to drive positive change and growth in Australia’s transport sector. The event also signified a fresh direction for the research organisation. 

Australian sporting hero and two-time Olympic gold medallist Anna Meares is known for her sporting prowess on the cycling track, but is fast becoming a respected advocate for improving safety on Australia’s roads.

Presenting to a wide cross-section of national and international transport professionals at the Australian Road Research Board (ARRB) 2018 International Conference, Ms. Meares’ keynote presentation on nation’s road safety hit home hard.

Her earnest and emotional plea to Australia’s road transport leaders put the spotlight on road safety – reminding transport leaders and stakeholders just how significant they are in preventing tragedy on the nation’s roads.

A veritable array of national and international speakers followed Ms. Meares’ keynote speech, covering a comprehensive range of topics around road transport infrastructure and technology. From pavement engineering and intelligent roads to disruptive technologies and asset data measurement, the ARRB 2018 International Conference in Brisbane gave its 400-plus delegates insight into the major changes occurring across the face of the industry.

Randell “Randy” Iwasaki from the Contra Costa Transportation Authority in California brought in a fresh international perspective, presenting on his experience running the United States’ largest connected automated vehicle testing ground on the decommissioned Concord Naval Base in Contra Costa County.

The Queensland Department of Transport and Main Roads’ Neil Scales OBE, the UK’s Transport Research Laboratory CEO Rob Wallis and Katherine Teh-White from Futureye were also among the more than 17 featured speakers giving insight into the opportunities, challenges and innovations shaping the future of transport infrastructure today.

In line with the changing dynamic of the Australian road and transport sector towards a more modern, safe and efficient industry, ARRB also unveiled new branding that reflected its adaption to an evolving industry.

The Australian Road Research Board’s International Conference brought industry leaders together to drive positive change and growth in Australia’s transport sector. The event also signified a fresh direction for the research organisation. Now known as ‘Your National Transport Research Organisation’, ARRB is moving beyond logos and branding of the past to reflect its move towards more modern solutions that will make Australia’s cities smarter, cleaner, greener, safer, more efficient and more productive.

ARRB’s Knowledge Hub team worked closely with brand and communication agency Davidson Branding to produce the logo, with ARRB CEO Michael Caltabiano paying tribute to the team behind the new look.

“This is a wonderful result for Principal Professional Gareth Thomas and his Knowledge Hub team. To turn around in such a short time the vision that encapsulates the future of our organisation in such a strong image, and with all the associated re-setting of our brand which goes along with a new logo, is a great achievement,” Mr. Caltabiano says.

“The contract with the Davidson Agency has proven to be a very fruitful one that has delivered a great result. The team from Davidson deserve our great appreciation for being able to translate our needs into such a stylish and engaging logo and brand support package.”

The design industry has also praised the change in brand, with the new ARRB logo receiving gold at the prestigious Sydney Design Show in the Graphic Design – Illustration and Type section.

The new ARRB logo is now being incorporated in communications, including company email signatures and ARRB’s social media outlets, such as LinkedIn and YouTube, as well as the organisation’s website.

“I’m looking forward to the roll out of the new logo in everything we do,” Mr. Caltabiano says. “We should all be very proud of our new brand.”


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