Industry News

HITACHI EXTENDS CHOICEPLUS PROGRAM

ChoicePlus programs

ChoicePlus programsFollowing the popularity of the ChoicePlus programs, Hitachi Construction machinery (Australia) Pty Ltd (HCA), is extending the Wheel Loader and Excavator ChoicePlus promotion until 31 March 2015.

ChoicePlus gives Hitachi excavator and Hitachi and John Deere wheel loader customers the chance to choose their own reward, each worth thousands of dollars when they purchase a new machine.

Customers who order a new Hitachi excavator or Hitachi, or John Deere wheel loader until the end of March will be able to choose between 12 months of free servicing, a free four-year powertrain warranty, reduced finance of 3.99% up to five years, a trip to Hitachi’s factory in Japan and more options.

HCA’s Director – Sales (Construction, Forestry and Mining) Gilberto Pauleta said Hitachi and John Deere were well known as premium brands and his company was focused on delivering excellent value and return on investment.

“I think contractors who take a look at what they get when they choose Hitachi or John Deere will be pleasantly surprised by the quality of the product and the price. We’re excited to extend the ChoicePlus program allowing customers to choose the additional reward which suits them best.

“The free service offer is worth between $4,000 and $12,000 depending on the size of the machine. Our standard powertrain warranty is 36 months, so the ChoicePlus option is a significant step-up for customers interested in the extra peace of mind that comes from an extended warranty.

“As for the exclusive factory trip, we think this will be a real eye opener for those who have not previously been to our factories,” Mr Pauleta said.

ChoicePlus is available across the Hitachi excavator range from the 8-tonne ZX85 to the 82-tonne ZX870 and the Hitachi wheel loader range from 1.1m3  bucket ZW100 to 3.7m3 ZW250, as well as the John Deere wheel loader range from 3.6m3 724K to 5.5m3 844K, while stocks last.

“This is about delivering added value and thanking our customers for choosing HCA to do business with” he said.

For details about ChoicePlus, including terms and conditions, visit www.hcma.com.au/choice-plus-stage 

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