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Redarc announces strategic partnership

South Australia-based electronics company, Redarc, has partnered with Defa, a Norwegian business that provides a range of products and services associated with charging, pre-heating, electric vehicle charging as well as vehicle security.

South Australia-based electronics company, Redarc, has partnered with Defa, a Norwegian business that provides a range of products and services associated with charging, pre-heating, electric vehicle charging as well as vehicle security.South Australia-based electronics company Redarc has partnered with Defa, a Norwegian business that provides a range of products and services associated with charging, pre-heating, electric vehicle charging as well as vehicle security.

The strategic partnership unites two family-owned organisations that share similar values and synergies as well as comprehensive product portfolios centred around charging and power supply solutions for vehicles.

The Redarc and Defa partnership is an example of collaboration between two leading innovators in vehicular and portable power technology. With both companies firmly established in their respective regions, the strategic partnership will allow both Redarc and Defa to cover a wider scope and scale in the future, contributing their resources to support, promote and introduce new cutting-edge technology to their regions.

“Redarc and Defa share common values including a focus on continuous improvement, perpetual innovation and most importantly a drive to deliver great products of the highest quality.” Redarc Managing Director Anthony Kittel said.

“Global Organisations like Redarc and Defa are constantly looking for opportunities to improve their product offering and customer-centric solutions. In recent years we have seen an enhancement in technology in vehicles and the various systems and accessories linked to them. At Redarc we see it as our responsibility to invest in technologies that set the standard and that ultimately benefit our customers.

“We feel that Redarc and Defa have complementary product portfolios which have the potential to add value to our organisations through collaboration, we look forward to building a strong, mutually beneficial relationship with Defa,” he said.

“Our goal is to develop and manufacture products which set the standard in terms of quality, simplicity, efficiency and safety,” Defa Group CEO Bård Klungseth said.

“Like Redarc, we always seek excellence across every aspect of our business. Redarc’s diverse portfolio delivers market-leading and functional products which complements our own capabilities within this sector. We are pleased to be partnered with a like-minded and similar organisation,” he said.

In the coming months, Redarc will be introducing a range of co-branded products by Defa.

(Image L-R: Defa CEO, Bård Klungseth, Redarc Managing Director, Anthony Kittel and Defa owner, Didrik Eidsvig.)


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