Accurate Road Profiling Services’ 10-year anniversary marks the latest in a string of significant achievements for the business, which has grown consistently year on year.
What does it take to go from two machines at inception, to a fleet of more than 20 machines, in less than a decade?
For Accurate Road Profiling Services’ owners Keith Baines and Tara Jones, the company’s upcoming 10-year anniversary has inspired reflection on this very point, with both still coming to terms with the speed and traction of the organisation’s success in the past few years.
Founded in Queensland’s Moreton Bay, Accurate Road Profiling Services has earned a reputation for high-quality outcomes for both large and small jobs throughout the southeast region of the state.
Backed by a specialised fleet of Wirtgen Group units, Accurate Road Profiling Services has delivered works on everything from major roads, airports and infrastructure projects to driveways and smaller patching jobs. This includes profiling works and other equipment services such as its road dryers, trucks, bobcats, suction sweepers, water carts, low loaders and more. All units provided by trusted suppliers, which have been utilised on projects like the Gateway Arterial, Bruce Highway, Amberley Air Base, as well as the Brisbane, Townsville, Gold Coast and Cairns airports, to name a few.
Community centric
Consisting primarily of Moreton Bay locals, supported by team members on the Gold Coast and Ipswich areas, the Accurate Road Profiling Services’ team, including Keith and Tara, is entrenched in not only the local community, but also areas across wider Queensland.
This focus not only ensures that the company’s foundational goal – to support people and businesses wherever they are located – stays intact, but also grants unique expertise to help find the right solution for every job.
“Without our people, and our loyal customers and fantastic suppliers, we’re nothing,” Keith says. “We’ve grown so fast, but despite that we still think of ourselves as a family.”
As Tara explains, an ingrained sense of humility has enabled this sustained growth, which is a benefit to not only the business.
“It’s been really important to make sure that we remain humble for what we have and what we’ve achieved,” she says. “We’re always looking to give back, whether that’s to our employees or to a community organisation.”
The company has become a strong sponsor and supporter of organisations such as the Brisbane Lions football club, Queensland Fire Service, several young athletes and sports men and women chasing their dreams, and also the Men’s Matter Raceday Charity.
One of Accurate Road Profiling Services’ marquee initiatives is its support of Breast Cancer Network Australia. At the heart of this program is the company’s custom Wirtgen W35 profiler, affectionately known as the “Pink Lady.” This half-metre machine is wrapped in distinctive breast cancer pink livery, with all proceeds from its work being donated directly to Breast Cancer Australia.
As part of its 10-year anniversary celebration, Accurate Road Profiling Services is also hosting a special fundraising event in support of Breast Cancer Network Australia and aims to raise $50,000.
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Machinery supplier Wirtgen arranged and supplied the pink livery. The global provider has been a staple of Accurate Road Profiling Services’ growth throughout the years, with the company’s entire fleet consisting of Wirtgen Group equipment, including the W 35 XRi, W 100 F, W 200 F, W 200 Hi, W 210 XP, W210 Fi and W210 XF milling machines and more.
“When it comes to profiling machinery, Wirtgen sets the standard across the world,” Keith says. “There is no one better at developing and producing road profiling machines.”
Having the latest technology and support of a global machinery manufacturer has opened many doors for Accurate Road Profiling Services’, but as Stuart Torpy, Managing Director – Wirtgen Australia explains, the company’s “forward-thinking” and proactive approach that keeps the Accurate fleet in top condition has laid the foundation for its own success.
“They know their stuff. They know what their customers need, and what their operators need,” Torpy says.
“With them, anything is possible, Keith’s not one to say ‘no’ to anybody. Going from two machines to 20 in ten years – you don’t do that without knowing what you’re doing. ‘Accurate’ has a high level of uptime and a high level of reliability, knowing that we’re always there to help in any way that we can.”
Onwards and upwards
Despite the major milestone – and time of reflection – Accurate Road Profiling Services continues to look to the future, with exciting developments having already taken place in 2026.
The company recently opened a brand-new depot in Townsville, opening opportunities to larger areas of Queensland, as well as northern New
South Wales.
This expansion not only aims to strengthen existing customer relationships but also positions Accurate Road Profiling Services for further growth across the state, building on its status as one of Queensland’s leading milling contractors.
It’s yet another example of growth for a portfolio that comprises delivered works for the likes of Fulton Hogan, Austek, Allens Asphalt and other providers.
Looking back, Keith and Tara admit that significant risk and belief was required to start the business. But both share few, if any regrets, and any of which are overshadowed by the hope and expectation that surrounds Accurate Road Profiling Services’ future.
“When we kicked the business off, Tara and I had a hope to build the business to a point where we could have five machines in the first five years. We’re now the second largest milling company on the east coast,” Keith says. “To go from zero to a fleet of more than 20 machines in ten years, it’s not too bad going really!”
Keep an eye out for Accurate Road Profiling Services and what exciting equipment and opportunities they next bring to the industry.
To donate to Accurate Road Profiling Services’ Pink Lady Event, visit: pink-lady-events.bcna.org.au/arps-10-year-anniversary.
This article was originally published in the April edition of our magazine. To read the magazine, click here.
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