Australian national distributor for Dynapac Road Construction Equipment, Construction Equipment Australia (CEA) has revealed Dynapac’s ‘bold’ new colour scheme: red, white and grey.
The new colour reveal follows Fayat Group finalising its acquisition of Dynapac from Atlas Copco earlier this month.
“Red has always been a significant colour for Dynapac, and when investigating the brand values, the red colour was among the top recognition factors” says Herman Matthyssen, Global Vice President Dynapac Marketing.
“The new colours also underline the uniqueness of the Dynapac brand, now part of the Fayat Group” says Mr. Matthyssen. The new colours support the future image and spirit of the Dynapac brand, underlining also the innovative character of its products, and the modern design lines.
Steven Stavrou, General Manager of Dynapac and Operations for CEA, says the agreement to distribute Dynapac equipment was a significant strategic step that helped the company cement its national footprint and provides a strong support structure to its customers as well as widening the product offering.
“CEA’s vision is about providing the growing Australian market with industry-leading, high quality products and excellent after sales support,” Mr. Stavrou said.
The new colours are expected to be released in Australia early next year.