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eLumina: Energise the revolution

eLumina’s flagship product – the D1 electric vehicle charging station. Image: eLumina.

eLumina’s mobile solutions provide more flexibility than conventional electric vehicle charging infrastructure. Lisa Marsh, Managing Director – Sales, explains how the newly formed Australian company is making a splash across the market. 

Sustainability can have its own meaning, depending on the company or the individual.

For many, the objective is to accelerate the adoption and development of clean energy for widespread use. While most have set active targets and are showing signs of progression, few are actively developing the solutions that will help to achieve these goals.

eLumina is pushing the envelope when it comes to the development of electric vehicle charging, all in an effort of establishing a clear pathway towards the nation’s net-zero emission targets by 2050.

The relatively new company is the by-product of international expansion, with eLumina’s products and philosophy centred around the learnings and developments of European technology.

Lisa Marsh, Managing Director, Sales – eLumina. Image: eLumina.
Lisa Marsh, Managing Director, Sales – eLumina. Image: eLumina.

Despite this, eLumina’s roots are firmly placed in Australia. Lisa Marsh, Managing Director, Sales – eLumina, says that while the company understands that its moving into a highly populated and expanding sector, its points of difference will ensure that it’ll be a name to remember for the future. Particularly when it comes to the company’s variety of solutions in flexible charging, as well as leasing opportunities.

“Technology advances at a rapid pace, so if you’re buying all of this heavy machinery, those items could quickly become obsolete,” she says.

“It’s very convenient to have that equipment under a leasing model, where you don’t have to make such a heavy commitment. When you change over your electric fleet, you’ll likely also change over your infrastructure as well. Fleets are going to rapidly change in this arena. A lot of companies are aiming to be electric, but they don’t currently have the infrastructure to support it.”

Marsh says that one of the largest issues associated with current electric charging infrastructure is supply versus demand. A topic that the formation and growth of eLumina aims to directly address. 

“Australia has been really pushing in this space, we’ve been getting all of these charging stations out there, ahead of the customers desire to buy electric vehicles. Then all of a sudden, especially in the last two years, there’s been a rapid uptake of consumers buying electric vehicles,” she says.

“In some ways this has surpassed the old government’s existing infrastructure. Now this infrastructure is falling behind, there’s been a big shift. If we don’t move quickly with this, then we’re going to have a problem.

“For upcoming events like the Australian Open and the Formula One Grand Prix in Melbourne, they have all of these temporary parking spots, but how do you support electric vehicles when you have a lot of people all heading to one location?”

eLumina specialises in producing mobile and flexible charging infrastructure solutions for a variety of applications and client requirements. This includes infrastructure suitable for short- or medium-term requirements for state and local governments, events, car manufacturers/showrooms and much more.

This focus enables organisations to be sustainable 24/7, no matter the location or context.

“The majority of EV charging infrastructure needs to be hardwired into the grid, which means if you develop an electric vehicle charging station at ‘point A’ today, as your vehicle fleet grows, it may not be a convenient location in the future, due to growth or if you’re leasing a premises and need to move,” Marsh says.

“Whereas our solutions are designed to be fully mobile, which means that your charging infrastructure is much more adaptable as your fleet grows. It’s certainly a good solution for a lot of places, especially where people are unable to get access to the electricity grid, or upgrading the grid is just not a viable option.”

Although this technology is grounded on European experience and innovation, eLumina’s products are being built for the Australian landscape and climate, specifically for Australian applications. 

“We’re the only Australia owned company to offer this technology. We’re Australian owned and – soon to be – manufactured. Our engineers, technical support, software and spare parts are housed in Australia,” Marsh says.

eLumina’s flagship product – the D1 – delivers on this promise of “low input power for high output power”.

The “super-fast” charger requires 10–40-kilowatts of input power to produce a combined charging capacity of up to 204 kilowatts, the D1 can be used in applications with a limited or unstable power supply, making it suitable for regional applications.


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The D1 is also capable of charging two vehicles at once, with users able to tap their credit cards to pay on the systems in-built EFTPOS machine. 

“Consumers are crying out for better and easier ways of interacting with charging stations. They go to a charging station these days to pay, and they don’t know which app they need out of the 100 that’s currently out there,” Marsh says. 

“With the tap-and-go feature, people can just tap and drive away.”

As with eLumina’s other products, customers with the D1 unit can receive on-going after-sales support, through the company’s cloud platform, as well as its locally based maintenance and support teams.

Included in this service is what the company has coined as its “swap-and-go” service.

“In the rare event that one of our machines had issues or went down, we can deploy a truck anywhere in Australia to drop in a new machine and pick up the damaged charger, which we’ll take away and repair in our factory,” Marsh says. 

eLumina’s support is also present well before the finalisation of a lease or fixed charging option.

“We have an on the ground engineering team that visits each prospective site, free of charge for the client. They’ll make sure that the site is feasible that it’s got the basic requirements like 10 kilowatts of power, that the ground is level to put the machine down and what-not,” Marsh says. 

eLumina’s engineering team can go out and do an analysis of an established site, incorporating factors such as the size of a vehicle fleet, where nearby parking bays may be and more. 

“They might say that the client may need a rapid charger for a specific vehicle, or four AC chargers because those cars can be charged overnight, etc. It’s all about finding the best solution for them,” Marsh says. 

“We’re always trying to work out ways to lower the whole life cost of a company’s fleet. These chargers are a game changer because it’s decreasing the whole life cost for companies.”

Pioneering persistence 

eLumina could be viewed as a pioneer, led by pioneers. As one of the few females in the tech and battery manufacturing space, Marsh says the industry has a lot to offer people from all types of backgrounds.

“I’m excited about being an Australian owned manufacturing business. I’m also really proud to be one of the founders of the company, heading it up in an exciting space,” Marsh says. 

“As a female, there aren’t many of us in this space. It’s a space that’s open to all, doesn’t matter if you’re young, old, female, male.”

eLumina’s team and the community celebrating the opening of a new charging station in Queensland. Image: eLumina.
eLumina’s team and the community celebrating the opening of a new charging station in Queensland. Image: eLumina.

She adds that the “rapidly moving” sector of technology and electric infrastructure presents a progressive environment for different perspectives.

“At the end of the day, anybody can drive an electric car. Everyone is going to be a part of it, and everyone is going to be able to provide equal input and perspectives into the space,” Marsh says.

“That’s where its different to a lot of male-dominated industries, because its mostly males that are using those products, so it’s mostly males that have opinions.

“Everybody can be a user and therefore everyone has a good idea.”  

Looking ahead 

Despite only being in the Australian market for a limited amount of time, eLumina’s team has already received exceptional feedback from its initial trials, projects and showcases. 

“The feedback has been phenomenal. People love it, it’s very easy to use. We recently showcased our D1 machine at the eMobility Live Expo in Sydney, and the attendees were excited about the capability of the product. Some of Australia’s biggest fleet customers have already connected with us,” Marsh says. 

eLumina’s plans for 2024 are set to accelerate the company’s growth so far, with development continuing on its newest research and development/manufacturing facility on the Gold Coast due to open later this year.

The company will also be looking to expand on its current cutting edge battery offerings, including larger options.

“We’re already doing this overseas. In Australia, the plan is to continue the development of the ‘super batteries’ revolution for power storage. They’ll be able to support everything from apartment blocks, mining sites to small communities,” she says.

“Power storage community batteries will be fundamental to us as a society, a community and a country. That will be a natural progression.” 

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This article was originally published in the February edition of our magazine. To read the magazine, click here.

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