Focus Machinery has positioned itself as a true partner in progress when it comes to the earthmoving and infrastructure spaces, thanks to its well-respected service and innovative machinery hire range.
In the high-stakes world of construction, where safety and efficiency are critical, Focus Machinery stands out as a trusted name when it comes to earthmoving expertise.
Offering a fleet of high-quality equipment for dry hire, Focus Machinery caters to the demanding needs of major infrastructure projects.
From humble beginnings 14 years ago, Focus Machinery has grown into a powerhouse with over 450 machines, including excavators (1–35 tonnes), posi-tracks, tip trucks, site dumpers, rollers, and more than 1000 specialised attachments. The fleet supports projects of all sizes, with a steadfast commitment to safety, reliability, and productivity.
The family company, which operates out of Bayswater, Victoria has over 200 years of combined technical experience and critical response capability, factors that have led to the company becoming a preferred provider for some of the biggest names in the infrastructure and earthmoving sectors.
Reliability and safety are central
Downtime costs more than just time and money, it also compromises safety. That’s why Focus Machinery ensures that every piece of equipment in its range is site-specified, fully operational, and ready to work.
From leading brands such as Volvo and Caterpillar, the company’s machines are equipped with cutting-edge features that boost efficiency and reduce risk.
Volvo’s 35 tonne excavator, which forms part of Focus Machinery’s wider excavation range, is just one example. Equipped with a tilt hitch and 3D GPS system, the reduced-radius Volvo excavator is designed for confined spaces and precise digging. GPS integration also minimises human error, saving time and enhancing on-site safety.
Jarryd Lockhart, Product Development Manager – Focus Machinery, says its machinery and features like this that can help to maximise efficiency for fleet and project managers alike.
“At Focus Machinery, our ethos is ‘Go Ahead and Dig®.’ It’s more than a tagline – it’s a mission to simplify earthmoving equipment operations for our clients,” he says. “This drives secure livelihoods, strong families, and prosperous communities.”
Focus Machinery recently partnered on the North East Link project in Victoria, one of the largest infrastructure projects in Australia’s history. For the works, Focus Machinery equipped 35-tonne excavators with Universal Total Station (UTS) machine control for underground excavations. This system enabled millimetre-accurate digging in areas where traditional GPS couldn’t function.
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Lockhart says Focus Machinery’s “service excellence” means the company only hires the best equipment to optimise uptime and performance.
“Our commitment to project success was evident through equipment setup and operator training for both day and night shifts on the North East Link project,” he says.
For Focus Machinery, its responsibilities and support go beyond providing best-in-class equipment and attachments
Jerry Nipper, Managing Director – Focus Machinery says the company ensures that equipment is set to customer specifications prior to dispatch, meaning customers can immediately get to work.
“At Focus Machinery, we’re more than a hire service – we’re your partner in progress,” he says. “From selecting the right equipment to ensuring optimal performance on site, we’re here to help you achieve your project goals.”
It’s one of the reasons why the company maintains close touch points with its customers, with the Focus Machinery team always working to improve its service offering. Whether it’s for short- or long-term hire, Focus Machinery’s response speed is matched with a knowledgeable team, making sure that on-site project challenges can be overcome quickly.
Carey Civil Contractors is just one of Focus Machinery’s loyal customers. As one of the largest providers in Victoria’s civil industry for the past 20 years, the company’s requirements can change dramatically at short notice.
“We’ve depended on Focus Machinery for various equipment, which consistently delivers top-notch performance and durability. Their responsive team minimises downtime and keeps our projects on track,” a Carey Civil Contractors spokesperson says.
Outlook for 2025
Looking to 2025, Focus Machinery is gearing up for continued growth, fuelled by innovation, an expanding fleet, and a dedicated team of ‘A-players’.
The company is setting its sights on upcoming projects and equipment releases, as part of its focus on remaining at the forefront of the dry-hire sector.
Guided by its core values of a growth mindset, boldness, compassion, and a commitment to prosperity, the company is ready to lead the way in safety, productivity, and earthmoving excellence.
To find out more and discuss your project’s requirements, call the Focus Machinery team on (03) 9756 3950.
This article was originally published in the February edition of our magazine. To read the magazine, click here.
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