iMEX unveils new look and laser level range

Material supplied by Position Partners

A refreshed brand and all-new range of multi-line laser levels designed for the professional builder, carpenter, tiler, plumber, cabinet maker and other trades.

At the recent global hardware fair in Cologne, Germany, iMEX Lasers revealed a fresh new brand, along with a suite of line and dot laser levels designed for all manner of internal fit-out and alignment tasks.

“We’re excited to reveal our new-look iMEX branding, which builds on the already successful identity and commitment to be ‘accurate for life’, with a fresh, modern look that reflects the innovation, accuracy, and reliability of the product range,” said David Gentle, Building Business Manager for Position Partners, owners of iMEX.

“iMEX is expanding into new regions, with distribution growing rapidly across Europe and Southeast Asia. Showcasing the new brand and product range in Germany was a great opportunity to introduce iMEX to a global audience,” he added.

The LX Series II range includes the LX22 crossline laser level and LX25P line and dot laser level, both available in either red or ultra-visible green beam options. With a sturdy, quick release magnetic bracket to hold the laser in place without screws, long lasting lithium battery packs and non-slip rugged housing, iMEX has designed the new series to deliver maximum productivity gains on busy job sites.

Featuring one horizontal and one vertical laser beam and plumb up and down dots, these laser levels are a handy option for builders, cabinet makers, electricians, and other tradies. The LX25P models also come with two horizontal dots, making them the ideal choice for glaziers and builders fitting doors and windows, with the ability to perfectly align frames every time.

The premium LX3DG model is a multi-line laser that gives full 360-degree horizontal and vertical laser lines, as well as PreciseAlign™ technology that enables the user to pivot the laser beam without moving the datum point for that perfect 90-degree set-out. A popular choice for tilers, carpenters, and builders, the LX3DG uses the same lithium battery platform and, as with all the LX Series II models, an industry-leading three-year warranty.

“Feedback from customers on the new range has been extremely positive, with users saying that they do the job accurately and reliably, day in, day out,” said Calvin Sandeman, iMEX Product Manager. “As well as precision performance, these lasers feel solid and reliable with their non-slip housing. Handy features like the quick release bracket and long battery run time are efficiency savers that make a big difference when you’re relying on these tools for that high quality finish.”

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