John Holland will become a new partner of the AFLW as part of a three-year deal to develop the Workplay platform.
The partnership will focus on increasing opportunities for women in both sport and construction and strengthening sustainable pathways for careers on and off the field.
The deal will see John Holland become the official presenting partner of the AFL’s Workplay, a careers and networking platform designed to empower female athletes in sport and business.
The Workplay powered by John Holland partnership will provide a platform for female athletes and business leaders to connect to a range of flexible employment, education resources, career development and mentoring, and other opportunities which accommodate their sporting commitments.
The partnership aims to boost female participation within construction and help John Holland reach its target of 40 per cent female representation by 2025.
John Holland CEO, Joe Barr, said the partnership provides an opportunity to attract, develop and retain top female talent in the construction industry.
“We’re looking for more great women to join construction, and the AFLW is looking for fulfilling and flexible careers for their players – this partnership seeks to achieve both,” Barr said.
AFL Executive General Manager Customer and Commercial, Kylie Rogers said the partnership is a reflection of value alignment between the two organisations.
“Both our organisations acknowledge we have a role to play in the creation of long-term, sustainable pathways for women and girls in our respective fields, and together we are committed to furthering the opportunities for women across both our sectors with tangible assets such as Workplay,” Rogers said.
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