LiftRite to take on Kobelco in WA

Kobelco has announced that LiftRite Hire & Sales will become the Kobelco dealer for Western Australia from the beginning of October.

Founded in 1983, LiftRite provides materials handling solutions to the construction, mining and agricultural industries, and also operates in the compact construction equipment market.

“The Kobelco franchise complements our existing business. With our size and reputation, we have been offered other franchises over the years, but have rejected them because they do not fit into our business model,” said LiftRite Sales Director Jack Przytula in a statement.

“Our research showed that Kobelco has an excellent reputation, and Glenn Alderton is returning to handle Kobelco sales at LiftRite after managing excavator sales for our previous franchise. Glenn has been singing the praises of Kobelco,” he added

The firm has been undertaken preparations for a smooth transition of the Kobelco agency. Technicians and sales staff will be undergoing extensive training in Kobelco equipment, including the new Kobelco Generation 10 excavators and information from Kobelco on sales patterns and the existing machine population has been invaluable when setting up parts and service inventories.

General Manager – Sales & Service for Kobelco Doug McQuinn also said in the statement that the Western Australian market is bouncing back, and looks forward to taking this next step with LiftRite.

“Kobelco is proud to be partnering with LiftRite as they build their presence in the excavator market. With a reputation in Western Australia for outstanding service and reliability, it’s a natural partnership fit for both Kobelco and LiftRite,” said Mr. McQuinn.