Industry News, Latest News

‘On track for a better future’ with Elite Roads

‘On track for a better future’ with Elite Roads.

After celebrating their 10th year in business based solely in Victoria, Elite Roads have unveiled a fresh new look for the brand and announce an expansion into NSW, with the recent opening of a second office in Lismore.

“We think this new branding represents a more forward-thinking pathway that is bold and will lead us into the next decade and beyond,” said Director Deon Coote.

“This is an exciting milestone for the company, and it was time to take Elite Roads to a new level and bring our expertise to NSW. I want to welcome Chris and Michael Clark to the fold, who will be heading up the NSW office, and we look forward to building connections in the local community and working to improve roads and commutes for the locals in Lismore and surrounding areas,” Coote continued.

The new logo icon is symbolic of the company’s commitment to progress, adopting the new slogan: ‘On Track For A Better Future’ incorporates Cootes’ passion for motorsport and the racetrack.

“The new arrow symbol takes its inspiration from the road signs road users see every day, and has a more detailed meaning than many might expect. The bottom arrow signifies the foundations of our work, the ground we excavate and the roads we pave and the planning and hard work that goes into building a better future for communities. The top arrow signifies the environment and the communities we work in and want to impact in a positive way.” Coote finished.

To find out more about Elite Roads’ recent projects or to get in touch, visit: https://eliteroads.com.au/

Send this to a friend