SANY: Continued growth

SANY is seeing substantial growth across its dealer network. Roads & infrastructure hears from SANY Australia’s Director and General Manager, Nitin Khanna, to learn what has contributed to the company’s success domestically.

The SANY brand continues to build momentum globally, as the quality and reliability of its machinery is recognised and sought after.

The Annual Forbes 2000 List recently ranked SANY as the second largest heavy equipment manufacturer in the world. Additionally, sales of more than 98,000 excavators globally helped SANY to become the global leader for excavator sales in 2020.

In Australia, SANY has created a strong dealer network through partnerships with reputable and experienced businesses, whose core purpose is to understand their customers’ needs.

Nitin Khanna, Director and General Manager for SANY Australia Oceania, says this network continues to be the prime driver for business across Australasia.

“Dealerships are the backbone of our business model in Australia. With our strong dealer network and their deep-rooted market and customer knowledge base, we aim to be the market leaders in excavator sales within the next five years,” Khanna says.

A common notion

Growth is a common theme across the dealer network for sales, fleet range and dealership locations.

According to Khanna, the New South Wales and Queensland markets are witnessing strong activity in the infrastructure works sector combined with Australia’s housing boom.

The demand for excavators across the range has kept the team at YELLO Equipment – an authorised dealer of SANY Australia – busy with requests for mini and small excavators for small commercial and farming applications through to larger machines for civil projects, quarrying and waste.

As the authorised SANY dealer in NSW and QLD, YELLO Equipment is also looking at expanding with sub-dealer locations across both states to meet demand and provide localised service.

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Success, state by state

Khanna says the Western Australian market is also seeing growth in local construction and equipment needs. New dealerships have also opened in Western Australia with the appointment of Brooks Equipment as an authorised SANY dealer to expand the coverage in the state.

With more than 40 years’ experience in earthmoving machinery, Brooks Equipment provides eight additional SANY dealership branches across Western Australia and a thorough understanding of the needs of this market.

Brooks Equipment recently delivered several 50-tonne excavators such as SANY models SY500H excavators fitted with features such as auto grease, fire suppression and Top Con 3D GPS to meet the requirements of the market. Brooks Equipment also customised a SY215C with a long reach boom, demonstrating its commitment to providing unique solutions.

RONCO (another authorised SANY dealership) which also services the Western Australian region, continues to invest in the employment of staff and training to support the growing demands of the construction industry.

“The future of the construction business in Australia is bright and SANY wishes to play a significant role in shaping that future along with its dealers and customers,” Khanna says.

Down south

SANY’s Victorian dealer, Vertu Equipment, has also recently grown its sales and service network across regional Victoria and Dandenong.

South Australia dealer, Adelaide Heavy Machinery, has also seen growth and interest in SANY machines. With the opening of its showroom in Adelaide, the team is excited and ready to embark on further expansion into other regional areas later in the year.

Outside of construction applications, SANY excavators are also carving out a niche for themselves in the forestry industry. SANY dealer Randalls Equipment has seen an increases in sales of specially designed elevated cabin models like the SY245.

The recent arrival of the SANY SY870H has been much anticipated nationally. According to Khanna, feedback from the SANY dealer network has been positive, as this machine places itself as a top contender in the high-performance civil machinery category.

Powered by an engine, the SY870H is easy to transport, can be street ready with bolt-on rubber pad option, comes with minimal tail swing, and delivers reliable performance.

Khanna says this growth nationally, combined with the dedication of its authorised dealers, is helping to cement SANY’s stature as one of Australia’s leading machinery providers.

“SANY’s vision of being a sustained market leader in Australia cannot be realised without the commitment and customer centric approach of our dealers. We are all aligned to a single important goal of providing the best in class after sales support for all our customers in Australia,” he says.

This article was originally published in the March edition of our magazine. To read the magazine, click here.