The TAC 2024 Split Second Competition offers young Victorians the chance to use their creative skills to help save lives on local roads.
The Victorian Government and Transport Accident Commission (TAC) invites Victorian creatives aged 18 to 30 to submit their attention-grabbing concepts for road safety campaigns aimed at young drivers.
This year, the competition is open to both filmmakers and content creators and will now include two winning entries who will each be awarded a $5,000 cash prize and $35,000 production budget, along with mentoring from Truce Films and creative agency Taboo.
Filmmakers and content creators are eligible to enter the competition, and they are asked to focus on one of two risky road safety behaviours, fatigue or not wearing a seatbelt.
One of the competition winners will be selected from a culturally and linguistically diverse community to ensure critical road safety messages are being tailored to engage as many young road users as possible across our multicultural state.
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Young drivers continue to be involved in more crashes resulting in death and serious injury than any other group of drivers, and one of the most critical factors in those incidents is fatigue.
Further, research shows that, people aged 18-25 are most likely to have travelled as a driver and passenger without wearing a seatbelt, which are crucial to preventing fatalities and serious injury.
Tracey Slatter, TAC Chief Executive Officer said Split Second has shown over the years that, through the power of creativity, young Victorians can influence attitudes and behaviours among their peers.
“To encourage and celebrate as many new and diverse voices as possible, we’re adding a brand-new prize for young people with a multicultural background,” she said.
Entries are open until November 24.
For more information, www.tac.vic.gov.au/