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Women in Industry Awards: Ambassador’s Message

Rachael Ashfield – Marketing Manager, ifm Australia

Rachael Ashfield, Marketing Manager, ifm Australia and the Ambassador for the Women in Industry Awards, introduces the awards.

Welcome to my first column as Ambassador for the Women in Industry Awards.

I am currently the Marketing Manager at an advanced automation company, and my career has been challenging yet rewarding so far.

I started out as the Executive Assistant to the Managing Director. My training and experience had provided me with a career in administration, but I felt I had more to be achieved. Then five years ago, I was appointed as Marketing Assistant. As I grew within the role I was seeking newer and more exciting challenges, and as a result invested a lot of time learning many aspects of the company’s product offering. This proved to be quite complex and challenging, but extremely rewarding.

I am now in my fourth year as Marketing Manager and firmly believe that the more you strive, the more you will be fulfilled within your career.

In 2020 I was nominated by my peers for the Women in Industry Awards. This was a surprise to me, and I was honoured that my colleagues felt so highly about my efforts. The nomination itself was extraordinary, and then to reach the list of finalists and subsequently win the award was a personal and career defining highlight.

The Women in Industry Awards recognise outstanding success in industries traditionally dominated by men, including manufacturing, mining, engineering, transport and logistics and waste management.

My aim as Ambassador is to encourage you to nominate for these fantastic Awards, so that you receive recognition for your efforts in building a strong, well-defined and lasting business.

Women bring alternative viewpoints and experiences to a business which often fosters creativity and change. Yet the career pathway for women can be quite challenging, especially in an industry that is not highly represented by women. The Women in Industry Awards give you an opportunity to highlight key aspects and career defining moments of your many years of success and dedication.

The journey is extraordinarily rewarding, and when you have been with a company as long as I have, you can dig deep into the knowledge base that you have built and realise you can contribute exponentially to your company, and industry more broadly.

I look forward to celebrating all of your success at the 2021 Women in Industry Awards.

Nominations for the 2021 Women in Industry Awards are now open. Visit www.womeninindustry.com.au to submit a nomination.


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